ABOUT US

POADA, the Pre-Owned Automobile Dealers Alliance, was formed in the 2009 to spotlight the unique pre-owned vehicle marketplace. While the United States’ used vehicle industry is huge, with an average of more than 40 million transactions per year, POADA focuses on the most exciting, the most profitable and the most dynamic market segment for dealers throughout the country.

POADA, LLC is based in Cary, N.C., and is affiliated with its sister company Cherokee Automotive Group (CAG) and S&A Cherokee. The two principal executives involved in directing POADA, Ron Smith and Bill Zadeits,  have more than 40 years of combined experience in the used-vehicle marketplace.

POADA identifies the pre-owned marketplace as those used vehicles with less than 100,000 odometer miles at time of resale that are between current model and four years old. The Alliance’s goal is to bring dealers, industry service companies focused on the pre-owned marketplace and consumers together for the benefit of all.

POADA receives strong support from its sister company Cherokee Automotive Group. Founded in 1990, CAG is the used-vehicle industry’s leading communications voice. Its first publication, Auto Remarketing NewsMagazine, was first produced in 1990 and today publishes twice per month with a per-run distribution of more than 50,000 to the industry’s top dealers. CAG also publishes SubPrime Auto Finance News once per month. The company also produces several national and international conferences related to the used-vehicle industry each year.

In the digital space, CAG is primarily known for its daily e-newsletter AutoRemarketing Today and its Web sites www.autoremarketing.com and www.subprimenews.com. Other digital newsletters include Used Car Manager Weekly, SubPrime News, Auction Executive and AutoRemarketing Canada.