Q. Why was POADA formed?
A. First and foremost the Alliance was formed to help dealers sell more and profit more in their pre-owned sales and service operations. Additionally, one of our first thoughts, like many others, was to assist those franchise dealers who recently found out they were losing their franchise agreements through the reorganizations of General Motors and Chrysler. However, we quickly realized that there was a greater need than just assisting these dealers, that we could develop an organization that would help all dealers (franchise, former franchise and independents) by growing their pre-owned business.
The industry traditionally has been segmented into new vehicles and used vehicles, but now the market, primarily driven by the certified programs of the manufacturers, has added a third element — pre-owned vehicles. POADA focuses on this segment, which it has defined as including vehicles current model plus four years and less than 100,000 odometer miles.