Q. What do you mean by the “pre-owned market segment?”

A. More attention is being brought to the market segment we call “pre-owned.” We define that market as current model plus four years and less than 100,000 miles. This market segment is much different from the remainder of the used-car market, which we see beginning at the five model year mark and spiking with seven- to 10-year-old vehicles. That is the market served primarily by the majority of independent dealers.  POADA focuses attention on the pre-owned market segment and develops programs to assist dealers, as well as consumers, buying and selling in this segment. Dealers already see this as a separate market, often served by the franchise dealer, as many have called their used-car departments “pre-owned” for years. Thanks to the OEMs we all recognize the value and know the term CPO means certified pre-owned.