BENEFITS

The greatest benefit to being a POADA Partner is the focus you can bring to your marketing program. Every year, companies attempt to sell their products and/or services to the fast growing used vehicle industry. However, there is a significant difference between a dealer selling late model, pre-owned vehicles and the dealer selling a 10-year-old vehicle as buy-here-pay-here.

 

We like to compare it to going fishing in the ocean. True, the fish you want are there, but so are thousands of others that will never need your company’s offerings.  POADA allows you to target your marketing efforts just to those you can help. It’s like stocking your favorite lake with only the fish you want. Certainly your marketing ROI will be dramatically enhanced!

 

Not only does your POADA affiliation allow you to focus on the pre-owned market exclusively (those dealers selling vehicles between current model and four years old), there are numerous additional advantages as well. One such advantage is due to POADA’s affiliation with Cherokee Automotive Group, which publishes the trade magazines Auto Remarketing NewsMagazine and SubPrime Auto Finance News along with hosting several industry conferences per year. In addition, POADA Partners receive additional benefits based on the Partner’s participation level. A sample of those advantages might include: